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Happy Thursday! It's time for our third 'What's New in SEO & CODE'!
The idea behind this project was to give a fully refreshed look at one of our most visited pages for SEO Model content. Previously we used jellybean images for vehicles with two buttons: one for viewing specials and the second for model comparisons and features. So what's new?!
Our updated MRP now includes:
- Eye-catching lifestyle images
- A button for viewing specials
- A button for viewing inventory
- A button to a landing page with current (model year) specs and information
- A split drop-down menu with:
- Previous model year landing page
- Conquest pages for model comparisons
Account Service! What updates can you bring to the client:
- Encourage them to view their newly redesigned model research page
- Review the new button options and upgraded UX
- Express the benefits of having their past, present, and future model landing pages housed in one place (compared to previously, older models were archived in the sitemap only)
The code team will be working through updating the MRPs for all SEO clients over the next few months until completion.
As always, special shoutout to Duane "The Rock" Grant for the fantastic design.
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