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Affinitiv Digital Powered by Dygen
In the final weeks before year-end sales events, car buyers are researching YouTube for the perfect new vehicle
Break Through the Holiday Season Noise
Leading marketers are discovering that car shoppers turn to online video before making their purchase decision. Nearly 60% of car shoppers will watch videos of a vehicle they are considering, and then visit a dealership location, visit a website, or search for the vehicle after*.
You can reach these engaged shoppers through YouTube using your existing TV ads, or by creating a new video. Contact your team at Affinitiv Digital Powered by Dygen to learn how you can make your marketing budget more effective with YouTube ads.
*Source: Google/Kantar Automotive Path to Purchase 2019