Hi <{TitleCase}><{CustFirstName}><{/TitleCase}>,

They say everybody likes to buy, but nobody likes to be sold.

At <{DealershipName}> we don't want to sell you anything. Instead, we want to help you get to where you want to be.

We've got great people, great service, and the best cars and trucks on the market today. Let me show you!

Thank you,

<{EmailSignature}>