Hi <{TitleCase}><{CustFirstName}><{/TitleCase}>,

The day you buy a new car or truck from us is a happy day!

And we want to be sure you stay happy after the sale too.

That's why at <{DealershipName}>, your first 2 scheduled oil changes are on us. That's right--free. Gratis. Comp'ed.

It's our little way of making sure you are delighted with your new vehicle. Will we be seeing you soon?

Thank you,

<{EmailSignature}>