Hi <{TitleCase}><{CustFirstName}><{/TitleCase}>,

The day you buy a new car or truck from us is a happy day!

At <{DealershipName}> we don't want to sell you anything. Instead, we want to help you get to where you want to be.

And we want to be sure you stay happy after the sale too.

That's why at <{DealershipName}>, your first 2 scheduled oil changes are on us.

That's right--free. Gratis. Comp'ed.

It's our little way of making sure you are delighted with your new vehicle.

Will we be seeing you soon?

Thank you,

<{EmailSignature}>