Hi!

I’m Tommy Miller, Sales Manager at Rivertown Ford. A unique opportunity is now available at our store and I am only offering it to a select group of people. Ford has recently announced an incentive program to top dealers that allows me to earn a significant bonus if I hit my sales goal, which I am just 54 units away from reaching! As you could image, my team and I are determined to reach this goal as soon as possible. This is where you come in.

Bring this letter into my dealership now through September 3^rd and I will sell you nearly ANY BRAND NEW FORD CAR, TRUCK OR SUV ON THE LOT FOR ABSOLUTE DEAD COST!^* You read that correctly – DEAD COST – pay exactly what we pay on a new vehicle. According to my records, you are one of the select few who qualifies for up to an additional $3,000 off or you can take advantage of 0% APR for 72 months plus $2,500 Ford bonus cash.^ ^{^}

While this offer may sound too good to be true, it is not, and here is why: The bonus Ford will give us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. Seriously, you can save thousands!

The only catch is you must hurry. While we wish we could give every vehicle away at dead cost we have to limit it to a select number of customers. Hurry in today and make sure to bring this e-mail with you, or better yet, call me directly from the number below and schedule an appointment to receive VIP service. You’ll never get a better deal on a Ford.

Sincerely,