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Hi!

I’m Tommy Miller, Sales Manager at Rivertown Ford. A unique opportunity is now available at our store and I am only offering it to a select group of people. Ford has recently announced a spring incentive program to top dealers that allows me to earn a significant bonus if I hit my sales goal, which I am just 28 units away from reaching! As you could image, my team and I are determined to reach this goal as soon as possible. This is where you come into the picture.

Bring this e-mail into my dealership now through May 1st and I will sell you nearly ANY BRAND NEW FORD CAR, TRUCK OR SUV ON THE LOT FOR ABSOLUTE DEAD COST!* You read that correctly – DEAD COST – pay exactly what we pay on a new vehicle. According to my records, you are one of the select few who qualifies for up to an additional $2,000 off or you can take advantage of 2.9% APR financing for 72 months plus $1,500 Ford bonus cash.^

While this offer may sound too good to be true, it is not, and here is why: the spring bonus Ford will give us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. Seriously, you can save thousands!

The only catch is you must hurry. While we wish we could give every vehicle away at dead cost we have to limit it to a select number of customers. Hurry in today and make sure to bring this e-mail with you, or better yet, call me directly from the number below and schedule an appointment to receive VIP service. You’ll never get a better deal on a new Ford.

Sincerely,

signature of Tommy Miller

Tommy Miller
Sales Manager
Rivertown Ford
(706) 223-1804

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Rivertown Ford
RivertownFord.com
1680 Whittlesey Road Columbus, GA 31904
Main: 706.653.7420 | Service: 706.641.6888
NEW INVENTORY | USED INVENTORY

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*Dead cost is based off invoice price of vehicle plus tax, tag, title, Georgia Lemon Laws. Includes $149 electronic filing and dealer fee of $699. No security deposit required. Up to an additional $2,000 off is in the form of manufacturer incentives and dealer discounts. Recipients of this letter are not guaranteed invoice pricing. Invoice pricing cannot be combined with 2.9% APR financing. ^On select, in stock new Ford Models. Not all buyers will qualify for Ford Credit financing. 2.9% APR financing for 72 months at $15.15 per month per $1,000 financed regardless of down payment. $1,500 Bonus Cash provided by Ford Retail Trade Assist Cash. All offers exclude Ford Shelby, Bronco, Maverick, Raptor, ROUSH and Black Ops models. See Rivertown Ford for complete details. Expires 05/01/23.