[CUSTOMER FIRST NAME],

This is a time sensitive offer that you need to see! I am forwarding an email I received from my General Manager about an exclusive offer on new BMW models. This couldn’t come at a better time for you! Please contact me at 786-828-6508 ASAP can so I can ensure you are able to take advantage of this offer before it ends September 3rd.

Thank you,
Octavio Diaz
General Sales Manager
786-828-6508

-------------Forwarded Message-------------
From: Joe Canaves
Date: Wed, August 15, 2018 at 1:32 PM
Subject: Today's Sales Meeting
To: Octavio Diaz

Octavio,

Per our sales meeting from this morning, we need to focus on making every deal this month during the Summer On Sales Event. If that means offering model year-end payments then do it!

We have a surplus of inventory and we need to get it off our lot ASAP, so you have my permission to make one of our most popular models, the 2018 X2, readily available to sign & drive or to start at $316 per month!*

Remember, we have plenty of new car inventory but we need to make room for more! Please let all the customers know that while this is a great deal, it won't last long.

Thanks,
Joe Canaves
General Manager