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Celebrate Labor Day Your way -national sales event
 
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Labor Day is here, and so are amazing deals on the latest Toyota models at Toyota of Tampa Bay! This Labor Day, explore the road in style with Toyota’s finest offerings. From the elegant Camry to the versatile Corolla and the adventurous RAV4, each model embodies Toyota’s commitment to excellence, delivering comfort, performance, and cutting-edge technology.

And with our Lifetime Warranty and Toyota of TB Advantage plan, you can rest assured that your vehicle is protected every step of the way. Nearly every one of our vehicles is backed by our unlimited lifetime warranty and the Toyota of Tampa Bay Advantage for continued confidence years after your initial.

Our Biggest Labor Day Savings

 
Over 700 vehicles to choose from
 
2023 Toyota Corolla Le
 
2023 Toyota Camry Le
 
2023 Toyota RAV4 LE
 
2023 Toyota Tacoma SR5 Double Cab
 
2023 Toyota Highlander LE
 

August Service Specials

 
Oil Change
Buy 3 tries get 1 for a dollar
 
Alignment Special
Fluid Special
 
ToyotaCare: 2-year/25,000 miles No-cost maintenance*
 
we are Morgan, group store of the year

So what are you waiting for? Take advantage of these savings and experience the thrill of the ride in a new Toyota from Toyota of Tampa Bay today!

 
Lock in my Offer
 

Toyota of Tampa Bay

1101 E Fletcher Ave, Tampa Bay, FL 33612

Sales: 866-99-TOYOTA

Service: 813-402-1342

Mon-Fri 8:30 - 9 | Sat 8:30 – 8 | Sun 10 - 6

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Morgan Auto Group

*Limited lifetime warranty on all new and most pre-owned vehicles. Certain restrictions apply. See dealer for details.

2023 Toyota Corolla LE | Example Stock # 3012285. 36 monthly payments of $239 per month. No security deposit required. $3,238 Due At Signing includes $2,304 customer down payment, first month's payment of $239, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, APR Subvention Cash. 2.9% APR for 36 monthly payments of $29.04 for every $1,000 financed. Applies to all trims. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $199, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $3,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 9/5/23.

2023 Toyota Camry LE | Example Stock # U792080. 36 monthly payments of $299 per month. No security deposit required. $3,598 Due At Signing includes $2,604 customer down payment, first month’s payment of $299, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, Down Payment Assistance, Trade- in Assistance, Customer Cash, APR, APR Subvention Cash. Excludes 2WD 4Dr. Sedan TRD V6 8AT. 2.75% APR for 48 monthly payments of $22.02 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Excludes 2WD 4Dr. Sedan TRD V6 8AT. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $199, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $3,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 9/5/23.

2023 Toyota RAV4 LE | Example VIN 2T3H1RFV4PC31I657. 36 monthly payments of $319 per month. No security deposit required. $3,618 Due At Signing includes $2,604 customer down payment, first month’s payment of $319, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, Down Payment Assistance, Trade- in Assistance, Customer Cash, APR, APR Subvention Cash. 2.9% APR for 36 monthly payments of $29.04 for every $1,000 financed. Applies to all trims. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $199, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $3,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 9/5/23.

2023 Toyota Highlander LE | Example VIN 2T3H1RFV4PC31I657. 36 monthly payments of $399 per month. No security deposit required. $3,698 Due At Signing includes $2,604 customer down payment, first month’s payment of $399, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, Down Payment Assistance, Trade- in Assistance, Customer Cash, APR, APR Subvention Cash. 2.9% APR for 36 monthly payments of $29.04 for every $1,000 financed. Applies to all trims. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $199, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $3,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 9/5/23.

2023 Toyota Tacoma SR5 Double Cab | Example VIN 2T3H1RFV4PC31I657. 36 monthly payments of $329 per month. No security deposit required. $3,628 Due At Signing includes $2,604 customer down payment, first month’s payment of $329, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, Down Payment Assistance, Trade- in Assistance, Customer Cash, APR, APR Subvention Cash. Excludes 4WD Double Cab TRD PRO V6 6MT, 4WD Double Cab TRD PRO V6 6AT. 2.75% APR for 36 monthly payments of $28.97 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Excludes 4WD Double Cab TRD PRO V6 6MT, 4WD Double Cab TRD PRO V6 6AT. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $199, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $3,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 9/5/23.

Oil Change | Up to 5 quarts; additional oil extra. Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 9/5/23.

Buy 3 Tires Get 1 for $1 | Must present competitor’s written estimate on EXACT tire sold by dealership. Club tires excluded. See Service Advisor for details. Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 9/5/23.

Alignment Special | Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 9/5/23.

Fluid Special | Present when order is written. Can’t combine with other offers. Invalid for prior purchases. Some models are higher. Plus tax/shop supplies/hazardous waste fees. Other restrictions may apply. Expires 9/5/23.