Hello [firstname]!

I received this email below from my General Manager. I wasn’t sure the best way to reach you, so I’m emailing you directly as well as sending out a letter to you regarding your [vehicleyear] [make] [model] . To get an idea of what my GM is willing to pay, check out the email he sent me below. It’s well above book value!

P.S. Check your mailbox in the next day or so.

Jason Miller
General Sales Manager

Jason Miller Thursday, May 24, 2018, 10:48:02 AM

From: Ted Holloway <ted@zeigler.com>

Sent: Thursday, 5-24-2018 9:37:25 AM

To: Jason Miller <jasonmiller@zeigler.com>

Subject: [firstname][lastname], [vehicleyear] [make] [model]

Jason,

Based on our records, [firstname][lastname] owns a [vehicleyear] [make] [model] which fits the criteria of high demand vehicles we’ve been looking for. You know the drill. Let’s reach out and offer to make a trade if we can buy the vehicle outright. I’d be willing to pay significantly over book value if we can get something done this week (save me a trip to the auction!).

If [firstname] wants to get a ballpark of what that [vehicleyear] [make] [model] is worth, I looked it up on Black Book, and it’s worth [BBV] but I’m willing to go as high as [BBV+10%]. I’m sending this email to the whole sales team to make sure we don’t miss this high priority vehicle.

If [firstname] doesn’t own that vehicle anymore, or if our records are incorrect, there are several other makes that we need as well.

Let me know if you have any questions otherwise let’s get this done.

Thanks,

Zeigler Grandville Chrysler Dodge Jeep
4200 Parkway Place S.W., Grandville, MI 49418 | www.grandvillechryslerjeepdodge.com

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