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| JANUARY 2022 |
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FROM THE DIRECTOR'S DESK | Lucero Ruiz, Creative Director
Let’s get this creative party started you all! I cannot wait to see what 2022 brings for all of us. We are off to a fantastic start.
As the year got started, I wanted to take an introspective look at 2021 and wanted to have a solid vision for 2022! I decided to ask a few of you:
What was your favorite part about 2021?
What are you looking forward to in 2022?
For me, 2021 was about taking the very first step toward improvement so our creative departments could execute and at a high level. We held leadership trainings for all creative managers so we could focus on propelling high performing teams. I took the time to learn more about each creative department and worked together with creative leaders to start implementing procedures to improve efficiency.
In 2022, I look forward to transition. Transition from focusing on smoothy out the foundations, to coming together as a creative team where our individual strengths leverage each other, and we can raise the bar in our creative!
We cannot do it without all of you! So do not forget! We want to hear from you! Please send us any creative suggestions, questions, jokes at tipjar@affinitiv.com
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TRAFFIC RADAR | Sara Goodfellow, Traffic Manager
See video! Looking forward to 2022!
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THE WRITERS' ROOM | Kevin Brown, Director of Creative Strategy
It is so good to be back after a 3-month hiatus to help lead the charge into 2022. The Creative Architects and I are hard at work developing a team-based strategy working with account service to provide a 360-degree approach to handling. not only SPEC creative but copy for individual clients!
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THE CUTTING ROOM FLOOR | Adam Anderson, Video Director
Video attached!!!
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ALL ABOUT THAT ART LIFE | Duane Grant, Art Director
We kicked off 2022 strong during this extended cut of Q4. The team created lots of amazing spec this past month all while staying on top of their daily workload. We are also excited to move back to a team-based structure with the account team and designating designers to specific accounts throughout Q1. Once again art will be part of this year's internship program which proved to be very beneficial to the team last year. Keep killing it art, you guys are amazing!
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THE DIGITAL PERSPECTIVE | Jeff Roskow, Project Manager
Art and Code teams have been trying to crank through massive task loads as they pour in on a normal. These guys all deserve massive props for their continued hard work and dedication. We are continuing to refine the workflow process to help with the monthly bottle next of task influx to help with past due tasks for clients.
Code team has been doing an amazing job not only working through normal agency workloads, but also chipping away at the SEO backlog! Thank you guys for all you do 😀
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BEYOND THE LENS | Kevin Brown, Director of Creative Strategy
Patrick and I continue to fine tune the shoot process with new communications such as calander reminders for shoot dates when scripts are due as well as reminders when we are out of office on location. We also will be sending out our revised V/O ordering procedure!
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