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| May 2022 |
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FROM THE DIRECTOR'S DESK | Lucero Ruiz, Creative Director
May has been an eventful month! We are halfway through the year and the creatives are collaborating more every day. I absolutely love the things we can come up when we are all working together. Check out some of our awesome work below:
Client: World Ford Pensacola
Title: Get It All
Creative Architect: Written by Mark Allison and Bill Cross
Editor: Zack Gonzales
Did you know this commercial has a 53% completed view rate on YouTube. This is well above the average of 30%. The messaging is clear and concise for the audience. Repetition is key! We also have an animated character and graphics that look awesome.
Click image below to view video!
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Client: Dan Vaden Brunswick
Title: Memorial Day Sales Event
Creative Architect: Bill Cross and Harriet Adams
Graphic Designer: Laura Pennisi
Editor: Kaitlyn Lee
I wanted to highlight this piece because it shows the different layers, we go through to create splendid work! From writing copy to graphic design, to editing. Copy delivered a clean retail message. Laura brought an eye-catching look. Kaitlyn, one of our newest motion graphics artists, edited and tried new effects that led to a cool style and look. After it was all said and done, these are the type of campaigns we can knock out for our dealers!
Click image below to view video!
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Client: Subaru
Title: 10 Years Together
Editor: David Fleury
Did you know this year we are celebrating 10 years of being in business with Subaru! Our team was excited to create a video recapping important milestones during this partnership. The video was played on several monitors throughout the Subaru building during our QBR.
Click image below to view video!
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TRAFFIC RADAR | Sara Goodfellow, Traffic Manager
It’s MAY and that means our Traffic Training is coming up at the end of the month. Gina will be leading the charge this month – we’ll see you there!
Keep a lookout for emails coming to get everyone's thoughts about how dash tasks are going and what our next steps will be. We have some ideas of how to improve and upgraaaade but I need your feedback to finalize details.
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THE WRITERS' ROOM | Mark Allision, Sr. Creative Architect
Copy has been super busy! SPEC for Q3 has just been wrapped up and we are now working on Q4 to stay ahead of the curve. It means that X-mas in July is now X-mas in May! Also, we have been hard at work on pitches for new Morgan clients in Tampa and Clermont. Thanks so much to everyone on the team for your contributions and getting all the pitch material turned around so quicky! Stay tuned for more news from copy!
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THE CUTTING ROOM FLOOR | Adam Anderson, Video Director
The Production Dept. is shaking up shoots this month, with opportunities for our editors to go out on set and get involved in another area of production! We are excited to expand our skills to the field and are also currently looking for a new Videographer to join our team. Thanks to Scott in Copy for taking charge and Joseph Woods for joining the shoot squad and bringing his skills to the ambitious shoots we've got coming!
Our team is continuing to excel in producing creative and innovative spots, some specific shout outs - Cassie bringing novel crawdad and dog characters, David for his assistance in producing for the Subaru team, and Zack for keeping projects moving along with excellent spot after spot.
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ALL ABOUT THAT ART LIFE | Duane Grant, Art Director
The Art team is killing it as always, as of April art has completed 8,299 jobs. We are also happy to welcome our recent intern Avery Lashbrook back to the team! Can’t believe we’ve already made it halfway through the year. Time flies when you are having fun :P
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THE DIGITAL PERSPECTIVE | Jeff Roskow, Project Manager
I can't believe its almost June already! This year is flying by, and things are running smoooooth! We have a nice long holiday weekend coming up and everyone has been super diligent in putting in the assets needed for the holiday. The teams have ripped through to make sure everyone is set up nice for a relaxing holiday time off! As always thank you EVERYONE for all that you do day in and day out! We have amazing teams all around :)
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