Happy Monday! Welcome to our first-ever email providing a behind the scenes look at what the SEO & CODE teams are doing to improve AA! 'What's New in SEO & CODE' will be coming to your inbox once a month and will be loaded with essentials for the Account Service team. (So don't skip over our 1998 CatDog themed attempt at making you laugh!)

Over the next few months, we plan to roll out new creative updates, MRP changes, new SEO reporting templates (with training), and much more! We encourage you to bookmark and save any of the materials we pass along as you'll see it here first, and then they will be effective immediately.

Let's jump right in to our first release: The New Affinitiv vs. Web Provider (Dealer Inspire) Slick.

The idea behind this slick was to emphasize that while Affinitiv is not a web provider, we instead are experts at what we do in the SEO world. We do not create cookie-cutter pages or copy and paste generic content that spans multiple client websites. We provide CUSTOM, OPTIMIZED SEO CONTENT for each individual client.

Account Service! When to use this:

• Tough conversations with a Dealer when they are threatening to leave to go with Dealer Inspire for SEO
• If a Dealer shows up to a meeting with competitor details and/or an audit that their web provider ran
• If a Dealer questions the authenticity or quality of Affinitiv's SEO products
• Educating the Dealer about our services (can be supplemental to our normal sales slick with packages and pricing)

Affinitiv vs. Web Provider Slick

[DOWNLOAD]

Shoutout to Duane "The Rock" Grant for the awesome design and Patrick "Star" Kearns for the copy.