Hello <name>,

My name is Sam Raabe, General Manager of Brandon Honda.
A unique opportunity is now available at our store and I am only offering it to a select group of people. Honda has recently announced an incentive program to top dealers that allows me to earn a significant bonus if I hit my sales goal, which I am currently just 58 units away from reaching. As you can imagine, my team and I are determined to reach this goal as soon as possible. This is where you come into the picture. 

Bring this letter into my dealership by Monday and I will sell you ANY BRAND NEW CAR OR SUV ON THE LOT FOR OUR COST.* You read that correctly – pay exactly what we pay on a new vehicle. In addition, you will get rates as low as 0.9% APR.** Additionally, redeem the voucher below for up to $1,500 over Black Book value for your trade in vehicle.

The bonus Honda will be giving us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. You can save thousands.

The only catch is that you must hurry. This offer is only valid through Monday, December 3rd until close of business. Hurry in and make sure to bring this letter with you, or better yet, call the number below and schedule an appointment to receive VIP service. Additional staff will be on hand for the duration of this event.