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BMW of Tampa
Get out of neutral... and shift into high gear

BMW of Tampa is here to make sure you don’t just conquer the road – you master it with the ride you’ve dreamed of. It's time to ignite your driving passion with exceptional deals that cater to your preferences. Explore our stunning collection of new BMWs, crafted with precision and cutting-edge technology, or venture into our pre-owned inventory boasting quality and reliability.

February Incentives

2024 BMW i4i
 
2024 BMW i5
 
2024 BMW i7
 
2024 BMW iX
 
2024 BMW X1
 
2024 BMW X3
 
2024 BMW X5
 
2024 BMW X7
 

Shop in-store or save time and gas by custom-ordering the exact BMW you desire online. Choose the style, color and options you want, just by clicking here.

Or Shop Our Elite Selection Of Used & BMW Certified

Not interested in our new model lineup? Try saving thousands with a top-quality used or BMW Certified models. Browse our available inventory now. Plus, value your trade instantly – just click here.

 
View All Pre-Owned Inventory
 

Enjoy The Added Benefits Of The BMW Of Tampa Guarantee

  • $1,000 Risk-Free Price Protection ^
  • Customer Satisfaction Guaranteed
  • Complimentary 3-Day Exchange Policy **
  • $500 Loyalty Cash For Returning Clients +

Take control of your dream ride and experience the ultimate driving pleasure. Visit BMW of Tampa today and drive home in the Ultimate Driving Machine® you deserve.

 
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Getting In Touch Is Fast & Easy
 

 
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BMWofTampa.com

Sales: (813) 733-6246

Service: (813) 680-2445

 
 

^ To qualify, a competing offer must be an official, legally binding, written offer on a new untitled BMW from an incorporated Florida dealership. It must be signed and dated by an authorized dealership official, and include make, model, year, mileage, factory equipment, dealer installed accessories, and serial number. It must include detailed price, terms, and conditions and be current (unexpired) on the date presented. Bring your written offer in person to one of our seven Morgan Import Motorcars dealership locations. If we cannot beat your best offer, you must provide the following to receive the $1,000. You must provide proof of purchase including the new DMV registration on purchased vehicle. Purchase documents must document that you purchased the exact same vehicle (serial number) as the quote provided. Vehicle purchased must have the same equipment, accessories, and terms as our vehicle and our proposal. To receive the $1,000, all participating Morgan Import Motorcars dealerships require you to fill out a W-9 and submit to us all required stipulations of proof. The $1,000 check will be mailed within 14 days after all the required documentation is received. **Vehicle must be of equal or greater value and customer to pay difference. Cannot exceed 300 miles. Limit one exchange per customer. See dealer for complete details. + Current eligible BMW owners and lessees can receive up to $500 towards your next new vehicle purchase at one of our Morgan Import Motorcars locations. Proof of ownership required. The dealership will pay up to $500 towards the lease or purchase of a new BMW vehicle. Offers are non-transferable. Not redeemable for cash. No trade in required. Certain restrictions apply. Employees not eligible for reward. See dealer for complete details.

NEW 2024 BMW i4 eDrive35 | $4,599 due at signing. Monthly lease payments of $499 per month for 36 months is based on an adjusted capitalized cost of $42,020 (MSRP of $54,545, including destination and handling fee of $995, less $3,175 customer down, $0 security deposit and suggested dealer contribution of $1,850 and $7,500 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $3,175 down payment, $499 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $29,454, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW i5 eDrive 40 | $6,559 due at signing. Monthly lease payments of $699 per month for 36 months is based on an adjusted capitalized cost of $55,810 (MSRP of $69,795, including destination and handling fee of $995, less $4,935 customer down, $0 security deposit and suggested dealer contribution of $1,550 and $7,500 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $4,935 down payment, $699 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $36,991, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW i7 eDrive50 Sedan | $7,799 due at signing. Monthly lease payments of $1,069 per month for 36 months is based on an adjusted capitalized cost of $87,205 (MSRP of $106,695, including destination and handling fee of $995, less $5,805 customer down, $0 security deposit and suggested dealer contribution of $3,785 and $9,900 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $5,805 down payment, $1,069 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.30/mile over 22,500 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $58,682, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW iX xDrive50 | $6,439 due at signing. Monthly lease payments of $799 per month for 36 months is based on an adjusted capitalized cost of $71,980 (MSRP of $90,595, including destination and handling fee of $995, less $4,715 capitalized cost reduction, $0 security deposit, and suggested dealer contribution of $4,000 and $9,900 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $4 ,715 capitalized cost reduction, $799 first month’s payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.30/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $48,015, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW X1 xDrive28i | $4,589 due at signing. Monthly lease payments of $579 per month for 36 months is based on an adjusted capitalized cost of $41,560 (MSRP of $46,145, including destination and handling fee of $995, less $3,085 customer down, $0 security deposit and suggested dealer contribution of $1,000 and $500 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $3,085 down payment, $579 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $25,841, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW X3 sDrive30i | $4,829 due at signing. Monthly lease payments of $629 per month for 36 months is based on an adjusted capitalized cost of $45,970 (MSRP of $51,745, including destination and handling fee of $995, less $3,275 capitalized cost reduction, $0 security deposit and suggested dealer contribution of $1,500 and $1,000 Lease Credit). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $3,275, $629 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $28,977, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW X5 sDrive40i | $6,259 due at signing. Monthly lease payments of $949 per month for 36 months is based on an adjusted capitalized cost of $62,310 (MSRP of $68,395, including destination and handling fee of $995, less $4,385 capitalized cost reduction, $0 security deposit and suggested dealer contribution of $1,700). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $3,275, $949 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $35,565, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.

NEW 2024 BMW X7 xDrive40i | $8,699 due at signing. Monthly lease payments of $1,149 per month for 36 months is based on an adjusted capitalized cost of $77,570 (MSRP of $85,895, including destination and handling fee of $995, less $6,625 customer down, $0 security deposit and suggested dealer contribution of $1,700). Actual MSRP may vary. Dealer contribution may vary and could affect your actual lease payment. Cash due at signing includes $6,625 down payment, $1,149 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.30/mile over 22,500 miles and a disposition fee of up to $495 at lease end. Not all customers will qualify for security deposit waiver. Price is plus tax, tag, title, registration, any dealer-installed accessories and dealer-provided benefits, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes the $1980 BMW of Tampa Protection Package. Pre-owned vehicle pricing excludes the $1980 BMW of Tampa Protection Package. All prices, specifications and availability subject to change without notice. Contact dealer for most current information. All advertised pricing is on in-stock units only. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability and market conditions. Purchase option at lease end is $45,524, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply. See dealer for details. Offer expires 2/29/2024.