| Leading marketers are discovering that car shoppers turn to online video before making their purchase decision. Nearly 60% of car shoppers will watch videos of a vehicle they are considering, and then visit a dealership location, visit a website, or search for the vehicle after*.
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| You can reach these engaged shoppers through YouTube using your existing TV ads, or by creating a new video. Contact your team at Affinitiv Digital Powered by Dygen to learn how you can make your marketing budget more effective with YouTube ads. |
| *Source: Google/Kantar Automotive Path to Purchase 2019 |
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