Hi! I’m Clay Green, general sales manager at Rivertown Ford. A unique opportunity is now available at our store and I am only offering it to a select group of people. Ford recently announced an incentive program to top dealers that allows me to earn a significant bonus if I hit my sales goal. As you could imagine, my team and I are determined to reach this goal as soon as possible. This is where you come into the picture.

At Rivertown Ford, we’re just 54 units away. So I will sell you nearly ANY BRAND NEW FORD CAR, TRUCK OR SUV ON THE LOT FOR ABSOLUTE DEAD COST!*

You’ll pay exactly what we pay – not a single cent more! According to my records, you are one of the select few who qualifies for up to an additional $4,000 off or you can take advantage of 0% APR for 72 months plus $1,000 Ford bonus cash.^

In case you’re wondering what the catch is, there’s none. But, you must act fast. Once I hit my goal, this offer goes away. Don’t delay. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. Seriously, you can save thousands!

Hurry in today and make sure to bring this e-mail with you, or better yet, call me directly from the number below and schedule an appointment to receive VIP service. You’ll never get a better deal on a Ford.

Sincerely,