Hi %%FirstName**Valued Customer%%,

October, 1991... Hurricane Grace merged with two other storm systems to form "the Perfect Storm". Maybe you read the book or saw the movie. Any of the storms individually were bad enough, but when they all came together at the same time and place, it created what would later be deemed a "once in a lifetime" weather event.

So why is my car dealer telling me about a storm from 30 years ago?

We're telling you this story to parallel what's happening in the auto world and to more clearly explain WHY used car values have shot up as much as 40% over the past year. Any one of the following "storms" listed below would have caused an increase in values, yet we're experiencing ALL of them practically simultaneously. We're living through an "automotive perfect storm". But believe it or not, this storm could prove to be beneficial for you! Why? For the first time in automotive history, most pre-owned vehicles are APPRECIATING ASSETS. Simply put, your vehicle is more than likely worth more today than it was 6 months, a year or possibly even two years ago. (You can see its value in just 10 seconds by clicking this link!)

"Storms" that have combined to create this "Automotive Perfect Storm"

1. China shut down several chip manufacturing plants in an effort to control the spread of COVID
2. Many auto manufacturers cut or reduced their chip orders toward the beginning of the pandemic
3. An earthquake in Japan caused production issues at chip plants there
4. The overflow of ships bottlenecked in ports, thus stifling the shipping and delivery of other critical automotive parts
5. The Canadian trucker strike and subsequent ripple effects
6. The Russian invasion of Ukraine

Now add to all of that the fact that the rental car companies used to pump tens of thousands of cars a month into the market and now they are doing just the opposite. They're buying up as many 1 - 3 year old cars as they can find and taking those vehicles OUT of the market.

Finally, factor in the fact that there were simply fewer new cars built in Model Years 2020, 21 and thus far in 22 which means that there are fewer used 2020s, 21s and 22s in today's market.

This automotive superstorm is the perfect time for you to get the maximum value for your vehicle, whether you're thinking of selling or trading.

Ready to find out for sure?
- To see the estimated TRADE VALUE RANGE for your vehicle in just two steps and 10 seconds, CLICK HERE

The experts say that used car values will remain high for a while but they will fluctuate and they will certainly drop as the storm subsides and we get back to our new normal. So get the most for your vehicle NOW. Get your 10 second trade value range here.

At <{DealershipName}> we want to help you get the most value for your vehicle, even if you don't buy a vehicle from us.

I WANT MY TRADE VALUE RANGE

See you soon!

Jeff Mosley
General Manager
Rountree Moore Chevrolet
(386) 204-6648

Data in this email was sourced from this article in the New York Times.