[CUSTOMER FIRST NAME],

Please take a look at the email I’ve forwarded to you from my General Manager. South Motors Honda needs pre-owned vehicles and we want your trade-in. I’ve been given permission to make an exclusive trade-in offer to you: bring in your trade to South Motors Honda, and 20 minutes or less can get you up to 20% more for your trade! Contact me at 786-509-4217 ASAP to set up a trade appraisal today because this offer will expire at the end of the month!

Thank you,
Elcris Matias
General Sales Manager
786-509-4217

-------------Forwarded Message-------------
From: Jorge Escobar
Date: Wed, August 15, 2018 at 1:32 PM
Subject: Today’s Sales Meeting
To: Elcris Matias

Elcris,

Per our sales meeting from this morning we need to focus on bringing in new inventory through customer trade-ins. Our inventory has gotten dangerously low, so let’s go ahead with the 20 minutes or less can get you up to 20% more for your trade offer. We need these vehicles ASAP, so make sure the customers know that we can only offer this special until the end of the month.

Thanks,
Jorge Escobar
General Manager