Selling At Cost
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Sun Toyota
Subject: Selling At Cost



Hello <name>,

My name is Ferris Hamdan, the General Sales Manager at Sun Toyota. Two weeks ago, Toyota announced an incentive program that allows Sun Toyota to earn a significant bonus (six figures) if we hit our sales goal, but we only get it if we exceed our sales objective. If we fall short by just one unit we earn ZERO.

So here’s why I reached out to you. We are currently 147 units away from reaching our number. As you can imagine, my team and I are determined not to miss it...

Bring this letter into my dealership by Sunday, March 31st and I will sell you ANY BRAND- NEW Toyota Car, Truck, or SUV on the lot for OUR COST*. You read that correctly – pay exactly what we pay on a new vehicle. In addition, you will buy with zero down and get a nationwide lifetime warranty**. Additionally, redeem the voucher below for up to $1,500 over Black Book value for your trade-in vehicle.

The bonus Toyota will be giving us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. You can save thousands!

The only catch is that you must hurry. This offer is only valid through Sunday, March 31st at 6pm.

Hurry in and make sure to bring this letter with you, or better yet, call the number below and schedule an appointment to receive VIP service. Additional staff will be on hand for the duration of this event.

Sincerely,
Ferris Hamdan
General Sales Manager
Sun Toyota
(727) 310-3100 | www.SunToyota.com

3001 U.S. 19, Holiday, FL 34691 | Call: (727) 310-3100
Sun Toyota Check Voucher
Sun Toyota Map

*Price is plus tax, tag, title, registration, pre-delivery service fee of $995, and Private Tag Agency Fee of $184, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and preparing documents related to the sale. Price includes all applicable Honda factory to dealer incentives. Price does not include any dealer installed accessories. All offers are mutually exclusive and include all applicable Sun Toyota Advantage Club Discounts. All vehicles subject to prior sale.**0% for 36 months 2019 Corolla, Camry, Camry Hybrid, C-HR, Highlander, Sienna, Tacoma, Tundra, and 2018 Tacoma. 0% for 48 months on the 2018 Yaris iA, Prius C, Rav4, Rav4 Hybrid, Highlander, and Sienna. 0.0% for 60 months on the 2018 Camry, Camry Hybrid, and Tundra. All others with a maximum finance of $15,000. Must have a 780 credit beacon score or higher and approved credit. Monthly payment for every $1,000 financed is 0.0% / 60 months = $16.66. Offers expire 3/31/19.

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Sun Toyota ¦ 3001 U.S. 19, Holiday, FL 34691

Sales Number (727) 310-3100