Hello <name>,

My name is Ferris Hamdan, General Sales Manager of Sun Toyota. A unique opportunity is now available at our store and I am only offering it to a select group of people. Toyota has recently announced an incentive program to top dealers that allows me to earn a significant bonus if I hit my sales goal, which I am currently just 58 units away from reaching. As you can imagine, my team and I are determined to reach this goal as soon as possible. This is where you come into the picture.

Bring this letter into my dealership by Monday and I will sell you ANY BRAND NEW CAR OR SUV ON THE LOT FOR OUR COST.* You read that correctly – pay exactly what we pay on a new vehicle. In addition, you will get rates as low as 0%.** Additionally, redeem the voucher below for up to $1,500 over Black Book value for your trade in vehicle.

The bonus Toyota will be giving us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. You can save thousands.

The only catch is that you must hurry. This offer is only valid through Monday, December 3rd until close of business. Hurry in and make sure to bring this letter with you, or better yet, call the number below and schedule an appointment to receive VIP service. Additional staff will be on hand for the duration of this event.

Sincerely,
Ferris Hamdan
General Sales Manager
Sun Toyota
(727) 310-3100 | www.SunToyota.com

3001 U.S. 19, Holiday, FL 34691 | Call: (727) 310-3100

*Price is plus tax, tag, title, registration, pre-delivery service fee of $995, and Private Tag Agency Fee of $184, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and preparing documents related to the sale. Price includes all applicable Honda factory to dealer incentives. Price does not include any dealer installed accessories. All offers are mutually exclusive and include all applicable Sun Toyota Advantage Club Discounts. All vehicles subject to prior sale.**0% for 36 months 2019 Corolla, Camry, Camry Hybrid, C-HR, Highlander, Sienna, Tacoma, Tundra, and 2018 Tacoma. 0% for 48 months on the 2018 Yaris iA, Prius C, Rav4, Rav4 Hybrid, Highlander, and Sienna. 0.0% for 60 months on the 2018 Camry, Camry Hybrid, and Tundra. All others with a maximum finance of $15,000. Must have a 780 credit beacon score or higher and approved credit. Monthly payment for every $1,000 financed is 0.0% / 60 months = $16.66. Offers expire 12/3/18.