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Love is in the air. Find your perfect driving partner.
 
 

As February unfolds, love is in the air, and so are incredible savings at Toyota of Tampa Bay! This season, we invite you to discover the joy of driving with amazing deals on our stellar lineup of new models. Whether you're eyeing the sleek Camry, the iconic Corolla, the adventurous RAV4, or the spacious Highlander and Grand Highlander, Cupid's arrows have found their mark on our prices!

Picture yourself behind the wheel of a brand-new Toyota, cruising the streets in style and luxury. We have cut back on prices, but not on quality! Cupid may be working his magic, but we're turning the romance up a notch by offering you the chance to experience love at first drive.

Plus, most of our vehicles are backed by our unlimited lifetime warranty*, Toyota’s maintenance package for no-cost service and the Toyota of Tampa Bay Advantage so you can have peace of mind on your drive throughout all of 2024 and beyond.

Explore all our special offers below and start saving today!

Cupid’s Special Offers

 
2024 Toyota Camry LE
 
2024 Toyota Corolla
 
2023 Toyota RAV4
 
2024 Toyota Tundra
 
Toyota Tacoma
 
Toyota Highlander
 

Service Savings

 
Oil change special
Buy 3 tires get 1 for $1
 
alignment special
Fluid Special
 
ToyotaCare: 2-year/25,000 miles No-cost maintenance
 
we are Morgan, group store of the year

Don’t let true love slip away!

Start shopping today at Toyota of Tampa Bay!

 
Lock In My Offer
 

Toyota of Tampa Bay

1101 E Fletcher Ave, Tampa Bay, FL 33612

Sales: 866-99-TOYOTA

Service: 813-402-1342

Mon-Fri 8:30 - 9 | Sat 8:30 – 8 | Sun 10 - 6

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Morgan Auto Group

*Limited lifetime warranty on all new and most pre-owned vehicles. Certain restrictions apply. See dealer for details.

2024 Toyota Camry LE | Example Stock # U876111. 39 monthly payments of $299 per month. $3,598 Due At Signing includes $2,604 customer down payment, first month's payment of $299, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. 2.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Excludes 2WD 4Dr. Sedan TRD V6 8AT. Not all customers qualify. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

2024 Toyota Corolla LE | Example Stock # P116984. 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. Lease a new 2024 Corolla for $239 per month for 39 months with $3,238 Due At Signing. $3,238 Due At Signing includes $2,304 customer down payment, first month's payment of $239, and $695 Acquisition Fee. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. For only very well qualified customers. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF APR Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, APR Subvention Cash. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Not all buyers will qualify. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

2024 Toyota RAV4 LE | Example Stock # C263350. 39 monthly payments of $329 per month. $3,628 Due At Signing includes $2,604 customer down payment, first month's payment of $329, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. 2024 Toyota RAV4 Hybrid LE| Example VIN # 4T3LWRFV3RU05I166. 39 monthly payments of $349 per month. $3,648 Due At Signing includes $2,604 customer down payment, first month's payment of $349, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

2024 Toyota Tundra SR5 Crew Max | Example Stock # X161223. 39 monthly payments of $479 per month. No security deposit required. $3,778 Due At Signing includes $2,604 customer down payment, first month's payment of $479, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF APR Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, APR Subvention Cash. 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

2023 Toyota Tacoma SR5 Double Cab | Example Stock # M641411. 2.75% APR for 36 monthly payments of $28.97 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. 39 monthly payments of $329 per month. No security deposit required. $3,628 Due At Signing includes $2,604 customer down payment, first month's payment of $329, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF APR Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, APR Subvention Cash. Excludes the 4WD Double Cab TRD PRO V6 6MT and 4WD Double Cab TRD PRO V6 6AT. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

2024 Toyota Highlander LE | Example Stock #: S052694. 39 monthly payments of $429 per month. No security deposit required. $3,728 Due At Signing includes $2,604 customer down payment, first month's payment of $429, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF APR Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, APR Subvention Cash. 3.99% APR for 36 monthly payments of $29.52 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode. Price is plus tax, tag, title, registration, any dealer-installed accessories, and a pre-delivery service fee of $1198, Private Tag Agency Fee of $189, and Electronic Registration Filing Fee of $559.55, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. New vehicle pricing excludes $2,995 Toyota of Tampa Bay Advantage. All prices, specifications, and availability subject to change without notice. All advertised pricing is on in-stock units only and is inclusive of all applicable manufacturer incentives and may not be combined with other exclusive offers. Certain offers and incentives presume financing through the Manufacturer Captive Lender, subject to approved credit. Should you purchase the vehicle through the use of other funds, or through other lending sources, certain offers and incentives may be excluded. Due to supply chain challenges and limited inventory, vehicles may be subject to an additional market adjustment depending on inventory production, availability, and market conditions. See dealer for complete details. Offer expires 3/4/24.

Oil Change | Up to 5 quarts; additional oil extra. Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 3/4/24.

Buy 3 Tires Get 1 for $1 | Must present competitor’s written estimate on EXACT tire sold by dealership. Club tires excluded. See Service Advisor for details. Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 3/4/24.

Alignment Special | Plus tax & shop supplies. Must present coupon at time of write-up. Toyota vehicles only. Not to be used in conjunction with other coupons or discount specials. Valid only at Toyota of Tampa Bay. Expires 3/4/24.

Fluid Special | Present when order is written. Can’t combine with other offers. Invalid for prior purchases. Some models are higher. Plus tax/shop supplies/hazardous waste fees. Other restrictions may apply. Expires 3/4/24.

Maintenance Plan | Covers normal factory-scheduled maintenance for 2 years or 25,000 miles, whichever comes first. Toyota recommends service every 6 months or 5,000 miles. Vehicles serviced based solely on time will receive up to 4 services under the ToyotaCare plan. Certain models require a different maintenance schedule as described in their Maintenance Guide. Excludes those items listed in the Maintenance Guide under Special/Severe Operating Conditions. 2 Consult the vehicle’s Maintenance Guide for factory-recommended service and intervals. Service requirements and intervals vary by mode.