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| March 2022 |
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FROM THE DIRECTOR'S DESK | Lucero Ruiz, Creative Director
Did you check out our booth at NADA? It was a beautiful showcase of our talent. A true collaborative effort between the Affinitiv Marketing team and creative teams within Affinitiv Advertising. Delicate attention to detail lead to an impactful presentation. My favorite part was the immersive tunnel. I am so proud of the team, as we spearheaded a new medium and we knocked it out of the park!
The team also worked hard to create a video for Audience Activator so we could submit this new product to the AWA awards. The AWA awards were originally created to recognize the best vendors in automotive digital marketing (learn about the awards here). And yes, WE WON a Rising Star award! Although the award is about the amazing product, the creative team had the challenging task of translating a complex product into easily digestible messaging and visuals. And we delivered! Excellent job team!
We finally released a solid calendar for 2022 Spec for the creative departments. The calendar aims to provide creatives adequate time to work on collateral. We have also implemented in-depth collaborative and brainstorming sessions to our spec creative process. These initiatives, among others, are having a significant impact on our design!
As always, we cannot do it without all of you! So do not forget, we want to hear from you! Please send us any creative suggestions, questions, jokes at tipjar@affinitiv.com
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TRAFFIC RADAR | Sara Goodfellow, Traffic Manager
We really appreciate everyone’s efforts in improving task notes/descriptions! I have seen improvement and more attention being shown to details. That said... there’s still a ways to go for some! Please reach out to Sara or Gina if you need help with your descriptions or if you are still struggling with certain details. We are here to guide you in the right direction! And the more you do it – the more it will become old hat :)
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THE WRITERS' ROOM | Kevin Brown, Director of Creative Strategy
The writers made it through a busy March and in its wake fielded a couple of amazing projects from Scott Katz who wrote an award winning script for Audience Activator and the NADA video. The team knocked out Q3 SPEC and believe it or not starting Q4!
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THE CUTTING ROOM FLOOR | Adam Anderson, Video Director
Have you seen our latest and greatest commercials!? Check them out here! March will be up next week!
After a successful presentation of our abilities at NADA, we have kicked off our quarter 3 spec with our very first spec brainstorm roundtable! It was a huge success, allowing for inspiration to flow with new perspectives and ideas that will push our creative to the next level. We look forward to continuing spec in this manner and fostering more collaborative efforts between the departments in the future.
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ALL ABOUT THAT ART LIFE | Duane Grant, Art Director
Art has been working through march steadily and is becoming accustomed to their assigned clients and accounts. Through collaboration with the other creative departments, the team has once again raised the bar for quarterly spec. I am excited to see the tv spots production will create and what copy will have in store for us next quarter.
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THE DIGITAL PERSPECTIVE | Jeff Roskow, Project Manager
Thank you all for the continued communication for rush/priorities as it has been very helpful in prioritizing the team’s day-to-day and keep tasks flowing through with barely any bottleneck for almost 2 months now! Account teams have been great at communicating to their respective design teams and things seem to be running very smoothly since the teams were released!
Code team is almost through the SEO backlog! These guys have been just killing it to knock down the excessive number of tasks that has been sitting on the team for a while now while more poured in. But that light at the end is very close now! And with all that, they have also kept up with normal monthly incentives and custom projects coming in from all sides. Thank you guys so much for all you do!
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BEYOND THE LENS | Kevin Brown, Director of Creative Strategy
As green screen shoots are keeping us busy, we’ve renewed focus on finding compelling competitions that will keep our teams creatively challenged on projects that are outside of the box. They will involve writers, editors and our shoot team. Stay tuned!
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