Time-Sensitive Offer
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Brandon Honda

Dear [firstname],

My name is Tim Jamil, General Sales Manager of Brandon Honda. A unique opportunity is now available at our store and I am only offering it to a select group of people. You are one of those people.

Honda has recently announced an incentive program to top outlets like ours that allows us to earn a significant bonus if we hit our sales goal, which we are currently just 107 units away from reaching!

As you can imagine, my team and I are determined to reach this goal as soon as possible. This is where you come in.

Bring this email into my dealership this week and I will sell you any brand-new Honda vehicle currently on our lot at Brandon Honda Employee Pricing1. You read that correctly – YOU PAY WHAT WE PAY! In addition, you may qualify for rates as low as 0% APR2 or receive additional savings up to $6,800 on select vehicles3.

Sound too good to be true? It’s not and here’s why: We are clearing out all of our remaining 2019 inventory and drawing down our current 2020 inventory in order to break our all-time sales record. At the same time, we have an urgent need for more pre-owned vehicles. These prices are well below offers we typically ever advertise. This sale is not being advertised to the general public. Seriously, you can save thousands!

The only catch is that you must hurry. This offer is valid now until March 8th. Hurry in and make sure to bring this email with you. Or better yet, call 813-518-6048 and schedule an appointment to receive your Employee-Priced Honda.

Looking forward to seeing you soon!

Tim Jamil
General Sales Manager
Brandon Honda
813-518-6048
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Morgan Automotive
1Brandon Honda employee pricing is based on invoice price of vehicle, plus tax, tag, title, registration, pre-delivery service fee of $995, and Private Tag Agency Fee of $184, which charges represent costs and profits to the dealer for items such as inspecting, cleaning, and adjusting vehicles and preparing documents related to the sale. Price includes all applicable Honda factory to dealer incentives. Price does not include any dealer installed accessories. The MSRP listed on the website includes Manufacturer destination fee. The payment does not include Manufacturer destination fee of $920 for 2019 and $955 for 2020 Honda cars; and $1,045 for 2019 and $1,120 for 2020 CR-V, HR-V, Odyssey, Passport, Pilot, and Ridgeline. All offers are mutually exclusive and cannot be combined with other offers. All offers include all applicable Brandon Honda Advantage Club discounts. 20.0% APR (zero percent) for 72 months on 2019/2020 new Honda models with a maximum finance of $15,000. Must have a 780 credit score or higher and approved credit. All offers are mutually exclusive and cannot be combined with other offers. See dealer for complete details. 3Example vehicle: 2020 Honda Pilot Elite. Stock# B047078, MSRP $49,340. Vehicle subject to prior sale. All offers expire 3/8/2020.