Hello [firstname],

My name is Sam Raabe, the General Manager at Brandon Honda. Two weeks ago, Honda announced an incentive program that allows Brandon Honda to earn a significant bonus (six figures) if we hit our sales goal, but we only get it if we exceed our sales objective. If we fall short by just one unit we earn ZERO.

So here’s why I reached out to you. We are currently 147 units away from reaching our number. As you can imagine, my team and I are determined not to miss it...

Bring this letter into my dealership by Thursday, February 28^th and I will sell you ANY BRAND- NEW Honda Car, Truck, or SUV on the lot for OUR COST*. You read that correctly – pay exactly what we pay on a new vehicle. In addition, you will buy with zero down and get a nationwide lifetime warranty**. Additionally, redeem the voucher below for up to $1,500 over Black Book value for your trade in vehicle.

The bonus Honda will be giving us for hitting our sales goal is more than we’d make selling these vehicles directly to consumers for profit, making this a win-win situation for both parties. Prices are well below offers typically ever advertised. This sale will not be advertised to the general public. You can save thousands!

The only catch is that you must hurry. This offer is only valid through Thursday, February 28^th at 9pm.

Hurry in and make sure to bring this letter with you, or better yet, call the number below and schedule an appointment to receive VIP service. Additional staff will be on hand for the duration of this event.