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Those words are hand-written…
By a machine.
Can you tell?
Notice, this isn’t just a “font” that’s printed – that’s the old, easily debunked way of faux handwriting that goes straight into the waste bin – wasting thousands upon thousands of your marketing budget.
The writing in this photo is different. The strokes are actually real. How? Because this machine literally holds a pen and guides it across the paper creating original strokes – every time. It’s unlike anything we’ve seen before…
Which means if you combine this new technology with direct mail, your open rates can go through the roof – because who throws away a handwritten envelope?
To prove it, we put this new method to the test by creating two direct mail campaigns.
We sent 10,000 letters the “old” way with digitally addressed envelopes. Then we sent 10,000 letters using our new method of hand-addressed envelopes.
The difference is astronomical. Our hand-addressed envelopes had an open rate of 99.2% versus the old way’s 34.2%. This led to $96,587.72 of total gross revenue from our new method versus $33,033.00 from the old method.
And when it comes to our return on investment – our new way yielded us a 1036% ROI versus the old way’s 451%.
Let’s face it – soon, this technology will be used by every company out there. Which is why we strongly recommend you get on the ground floor now so you can reap the benefits of these response rates.
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