Save big during the Ready Set Go Sales Event
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BillPenneyToyota.com
4808 University Dr, NW
Huntsville, AL 35816
(256) 837-1111

Ready set go Bill Penney Toyota

March Specials

Stop by our store on your next lap and save!

The team at Bill Penney Toyota is here to help you get big savings during Toyota’s Ready Set Go Sales Event! And don’t forget – every new vehicle includes our Lifetime Unlimited Mileage Warranty, 4 Years of Toyoguard, and exclusive Penney Perks, including:

  • A/C Refresh/Sanitizer
  • Headlight Restoration
  • Lifetime Unlimited Anti-Microbial Surface Treatment
  • Lifetime Unlimited Rain Repellant
  • Lifetime Unlimited Nitrogen Fill On Tires
  • 1 Year Exterior/Interior Protection
  • 1 Year Identity Theft Protection
  • 1 Year Anti-Theft Protection
  • 1 Year Roadside Assistance
 
 
 
 
 
 
 
 
 

Don’t wait until the final lap! Stop by for a test drive today at the Home of the $5,000 Test Drive!

It’s the Ready Set Go! sales event at Bill Penney Toyota today!

 
Lock In My Savings
 
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4808 University Dr, NW, Huntsville, AL 35816
Sales: (256) 837-1111 | Service: (256) 837-1111

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2026 Toyota Tacoma SR | Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Tacoma SR 2WD DOUBLE CAB Model 7146 with Total SRP of $40,689. $4,943 Due At Signing includes $3,999customer down payment, first month's payment of $249, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2026. See your participating Toyota dealer for details. * $1,000 on Lease or Purchase of a New 2026 Tacoma for Loyalty Cash Bonus offer can be combined with cash, PAL, special APR or lease programs and certain other offers. The offer is not transferable in any way. Offer entitles current Tacoma/Tundra/4Runner/Sequoia/Land Cruiser customers to $1,000 Loyalty Cash Bonus on the retail purchase or lease of any new MY24/MY25/MY26 Tacoma (Gas) or MY24/MY25/MY26 Tundra (Gas) vehicle. The retail purchase or lease of Tacoma Trailhunter, Tacoma TRD Pro and Tundra TRD Pro is excluded from this Loyalty Cash Bonus offer. Loyalty Cash Bonus voucher must be validated and signed by dealer at time of purchase or lease. Loyalty Cash Bonus must be applied to the deal in the Rebate line on the new vehicle. Offer valid only at participating Southeast Toyota dealers in AL, FL, GA, NC and SC. Dealers must allow 6-8 weeks for processing. Incomplete or missing information will delay processing. Limit one per customer. Signed voucher must be submitted by the dealer with the original Loyalty Cash Bonus Voucher via Dealer Daily on the Inc Challenge forms page under the Coupon option. Paperwork must be submitted to SET within 60 calendar days of retail date. Southeast Toyota Distributors, LLC and dealer are not responsible for late, lost or misdelivered vouchers. Expires 03-31-2026. See your participating Toyota dealer for details.

2026 Toyota 4Runner SR5 | Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 4Runner 4x4 SR5 Model 8664 with Total SRP of $46,066. $5,093 Due At Signing includes $3,999 customer down payment, first month's payment of $399, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2026. See your participating Toyota dealer for details.

2026 Toyota RAV4 LE | Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 RAV4 LE Model 4521 with Total SRP of $35,014. $5,003 Due At Signing includes $3,999 customer down payment, first month's payment of $309, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2026. See your participating Toyota dealer for details.

2026 Toyota Tundra SR5 | Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Tundra SR5 Model 8361 with Total SRP of $61,264. $6,572 Due At Signing includes $5,438 customer down payment, first month's payment of $439, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. * $1,000 on Lease or Purchase of a New 2026 Tundra for Loyalty Cash Bonus offer can be combined with cash, PAL, special APR or lease programs and certain other offers. The offer is not transferable in any way. Offer entitles current Tacoma/Tundra/4Runner/Sequoia/Land Cruiser customers to $1,000 Loyalty Cash Bonus on the retail purchase or lease of any new MY24/MY25/MY26 Tacoma (Gas) or MY24/MY25/MY26 Tundra (Gas) vehicle. The retail purchase or lease of Tacoma Trailhunter, Tacoma TRD Pro and Tundra TRD Pro is excluded from this Loyalty Cash Bonus offer. Loyalty Cash Bonus voucher must be validated and signed by dealer at time of purchase or lease. Loyalty Cash Bonus must be applied to the deal in the Rebate line on the new vehicle. Offer valid only at participating Southeast Toyota dealers in AL, FL, GA, NC and SC. Dealers must allow 6-8 weeks for processing. Incomplete or missing information will delay processing. Limit one per customer. Signed voucher must be submitted by the dealer with the original Loyalty Cash Bonus Voucher via Dealer Daily on the Inc Challenge forms page under the Coupon option. Paperwork must be submitted to SET within 60 calendar days of retail date. Southeast Toyota Distributors, LLC and dealer are not responsible for late, lost or misdelivered vouchers. Expires 03-31-2026. See your participating Toyota dealer for details.

2026 Toyota Camry Models | 1.99% APR for 36 monthly payments of $28.64 for every $1,000 financed. Terms available on approved credit through participating Toyota dealers and Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. Expires 03-31-2026.

2026 Toyota Camry and Corolla Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Corolla LE Model 1852 with Total SRP of $24,792. $4,873 Due At Signing includes $3,999 customer down payment, first month's payment of $179, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2026. See your participating Toyota dealer for details. Terms available on approved credit through Southeast Toyota Finance at participating Toyota dealers. Not all customers qualify. Lease example based on 2026 Camry SE Model 2561 with Total SRP of $35,417. $4,943 Due At Signing includes $3,999 customer down payment, first month's payment of $249, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. All offers exclude tax, tag, registration, title and $998 dealer fee. Offer available in AL, FL, GA, NC, SC; void where prohibited. Expires 03-31-2026. See your participating Toyota dealer for details.

Extra $1,500 Loyalty cash On a New Tacoma or Tundra | $1,500 Loyalty Cash on a new 2024,2025, 2026 Tacoma hybrid or Tundra hybrid vehicle retailed by March 31, 2026. Offer can be combined with cash, PAL, special APR or lease programs. No Trade-In required. Offer excludes the following Models: Tacoma Trail hunter (7536,7538), TRD Pro (7598) and Tundra TRD Pro (8424). Dealer will provide the retail purchase or lease of Tacoma or Tundra. Loyalty Cash Bonus voucher must be validated and signed by dealer at time of purchase or lease. Loyalty Cash Bonus must be applied to the deal in the Rebate line on the new vehicle. Offer valid only at participating Southeast Toyota dealers in AL, FL, GA, NC and SC. Dealers must allow 6-8 weeks for processing. Incomplete or missing information will delay processing. Limit one per customer. Signed voucher must be submitted by the dealer with the original Loyalty Cash Bonus Voucher via Dealer Daily on the Inc Challenge forms page under the Coupon option. Paperwork must be submitted to SET within 60 calendar days of retail date. Southeast Toyota Distributors, LLC and dealer are not responsible for late, lost or misdelivered vouchers. Offer expires 3/31/2026.

Bill Penney Toyota’s Employee Pricing On All New 2026 Camry and Corolla | *Call dealer for details. On all in stock vehicles only. Offer expires 3/31/2026.