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BillPenneyToyotaOfJasper.com
3815 Hwy. 78 E. Jasper, AL 35501
(833) 682-6629

You pay what we pay - Not one penny more

Don’t just settle. Get a great deal with Bill Penney Toyota of Jasper! Because you pay what we pay, not one penny more – that’s a Penney Perk! See for yourself! Browse our lineup of new Toyota models and save even more!

 
Finance cash and trade in bonus
 
Red Toyota Corolla
 
 
2025 Toyota 4Runner SR5 Offer
 
2025 Toyota 4Runner SR5
 
 
2026 Toyota Grand Highlander Platinum Offer
 
2026 Toyota Grand Highlander Platinum
 
 
2026 Toyota Camry SE Offer
 
2026 Toyota Camry SE
 
 
2026 Toyota Corolla SE Offer
 
2026 Toyota Corolla SE
 
 
2025 Toyota RAV4 XLE Offer
 
2025 Toyota RAV4 XLE
 
 
2025 Toyota Tacoma SR5 2WD Offer
 
2025 Toyota Tacoma SR5 2WD
 
 
2026 Toyota Tundra SR5 4WD Offer
 
2026 Toyota Tundra SR5 4WD
 
 
Trade-In Bonus Offer
 
Red Toyota E-SUV
 
 

Plus, we offer many ways to save and many benefits like a 10/yr unlimited mileage warranty, multicultural staff who speak 8 languages and, of course, we’re also the home of the $5,000 test drive!

 

And don’t forget! We offer even more benefits with our Penney Perks:

  • A/C Refresh/Sanitizer
  • Headlight Restoration
  • 10 Year Unlimited Anti-Microbial Surface Treatment
  • 10 Year Unlimited Rain Repellant
  • 10 Year Unlimited Nitrogen Fill On Tires
  • 1 Year Exterior/Interior Protection
  • 1 Year Identity Theft Protection
  • 1 Year Anti-Theft Protection
  • 1 Year Roadside Assistance
 

We don’t stop there, either! Our Parts and Service departments are always ready to help keep your ride running strong, whether it's routine maintenance or something more serious. Our expert knowledge, combined with OEM parts, means that peace of mind comes standard when you service with Bill Penney Toyota. And remember – you pay what we pay, not one penny more! Browse our selection of parts and service specials below!

 
Black Friday Maintenance Bundle special
 
Free Buyers Delivery VIP Pack special
 
Tire and Wheel Mega Deal special
 
 
Winter-Ready brake and Battery special
 
Oil and Save bonus coupon special
 
$15 off any oil change
 
 
Buy 2 get 1 - Buy an engine filter and cabin filter receive a complimentary set of wiper blades
 
10 precent off any service exceeding $500
 
Complimentary installation with purchase of Lifetime battery
 
 
Lifetime brakes special
 
Complimentary Battery Check
 
 

Make Bill Penney Toyota of Jasper your destination for all things automotive!

Click the button to get started now!

 
Choose Your Savings
 
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3815 Hwy. 78 E. Jasper, AL 35501
Sales: 833-682-6629 | Service: 205-221-3939

Black Friday Special | *Dealer cash and offers apply to in-stock vehicles only. Down payment matching up to $1,000 provided by Bill Penney Toyota of Jasper; trade-in bonus up to $1,000 requires accepted trade. $1,000 finance cash requires financing through dealer’s in-house lenders and may be subject to credit approval. Offers may not be combined with other coupons or specials and are valid while supplies last. See dealer for full details. Manufacturer incentives vary by model and region; Toyota national incentives may apply in addition to dealer offers — verify specific vehicle incentives at time of sale. Plus taxes, titles, and fees. Excludes dealer fee. All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998 dealer fee. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. No security deposit required.

2025 Toyota 4Runner SR5 | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required. Offer Expires 11/30/2025. On approved credit hip.

2026 Toyota Grand Highlander Platinum | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security Deposit required.

2026 Toyota Camry SE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No secuirty deposit required.

2026 Toyota Corolla SE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

2025 Toyota RAV4 XLE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. No security deposit required.

2025 Toyota Tacoma SR5 2WD | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

2026 Toyota Tundra SR5 4WD | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

Trade-In Bonus | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. Final trde-in value is set by dealer after inspection & affected by condiiton,mileage, vehicle history, repairs, & other factors. Vehicles must be leased or financed through SETF for Holiday Bonus Cash. See dealer for deails. Offers expire November 30th, 2025. Plus tags, titles, and fees.

Oil Change | Cannot be used with any other offer/coupon. One coupon per transaction.

Engine Filter | Cannot be used with any other offer/coupon. One coupon per transaction.

10% Off Service | Max discount $100. Cannot be used with purchase/installation of tires and/or brakes.

Battery Installation | Cannot be used with any other offer/coupon. One coupon per transaction.

Front Brakes | Toyota models only. Restrictions apply. Not eligible for any other discounts. See dealer for details.

All Service | Stackable only with vehicle-purchase paperwork. (Not combinable with other posted coupons.