Shop Black Friday savings at Bill Penney Toyota of Jasper!
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BillPenneyToyotaOfJasper.com
3815 Hwy. 78 E. Jasper, AL 35501
(833) 682-6629

Pay what we pay - Black Friday Savings

Black Friday is here — and the savings are bigger than ever at Bill Penney Toyota of Jasper! Why settle for ordinary holiday deals when you can get extraordinary Black Friday value? With You Pay What We Pay, you get our price on select new Toyota models. No markup. No surprises. Just real savings made for this season’s biggest sale event.

Explore our inventory and grab the Black Friday deal that fits your needs!

 
Finance cash and trade in bonus
 
Red Toyota Corolla
 
 
2025 Toyota 4Runner SR5 Offer
 
2025 Toyota 4Runner SR5
 
 
2026 Toyota Grand Highlander Platinum Offer
 
2026 Toyota Grand Highlander Platinum
 
 
2026 Toyota Camry SE Offer
 
2026 Toyota Camry SE
 
 
2026 Toyota Corolla SE Offer
 
2026 Toyota Corolla SE
 
 
2025 Toyota RAV4 XLE Offer
 
2025 Toyota RAV4 XLE
 
 
2025 Toyota Tacoma SR5 2WD Offer
 
2025 Toyota Tacoma SR5 2WD
 
 
2026 Toyota Tundra SR5 4WD Offer
 
2026 Toyota Tundra SR5 4WD
 
 
Trade-In Bonus Offer
 
Red Toyota E-SUV
 
 

And the benefits don’t stop there. This Black Friday, you’ll enjoy even more with our 10-year unlimited mileage warranty, a multicultural team fluent in 8 languages, and the excitement of shopping at the home of the $5,000 test drive!

Plus, your Black Friday bonus continues with Penney Perks, including:

  • A/C Refresh/Sanitizer
  • Headlight Restoration
  • 10 Year Unlimited Anti-Microbial Surface Treatment
  • 10 Year Unlimited Rain Repellant
  • 10 Year Unlimited Nitrogen Fill On Tires
  • 1 Year Exterior/Interior Protection
  • 1 Year Identity Theft Protection
  • 1 Year Anti-Theft Protection
  • 1 Year Roadside Assistance

And don’t forget — our Parts & Service teams are rolling out Black Friday savings too. From expert technicians to genuine OEM parts, we’ve got everything you need to keep your Toyota running its best. Check out our Black Friday service and parts specials below!

 
Black Friday Maintenance Bundle special
 
Free Buyers Delivery VIP Pack special
 
Winter-Ready brake and battery special
 
 
Tire and wheel mega deal - buy 3 tires Get 1 free special
 
Oil and Save bonus coupon special
 
10 precent off any service exceeding $500
 
 
Buy 2 get 1 - Buy an engine filter and cabin filter receive a complimentary set of wiper blades
 
$15 off any oil change
 
Complimentary installation with purchase of Lifetime battery
 
 
Lifetime brakes special
 
Complimentary Battery Check
 
Complimentary Alignment check
 
 
$10 off when you buy a cabon air filter with an engine air filter special
 
 10 precent off if you are military or first responder
 
$5 off a Yeti or Stanley Toyota Branded Tumbler
 
 
Buy 3 oil Filters get the 4th for $1 special special
 
Extra 5 precent off with code word Penney Perks
 
Spend and Save Bonus Special
 
 
15 precent off all-weather floor mats and cargo liners
 
 

Black Friday deals won’t last — grab yours before they’re gone! This is your moment to claim unbeatable value.

 
Shop Black Friday Savings >
 
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3815 Hwy. 78 E. Jasper, AL 35501
Sales: 833-682-6629 | Service: 205-221-3939

2025 Toyota 4Runner SR5 | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required. Offer Expires 11/30/2025. On approved credit hip.

2026 Toyota Grand Highlander Platinum | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security Deposit required.

2026 Toyota Camry SE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No secuirty deposit required.

2026 Toyota Corolla SE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

2025 Toyota RAV4 XLE | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. No security deposit required.

2025 Toyota Tacoma SR5 2WD | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

2026 Toyota Tundra SR5 4WD | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. All TSRPs exclude Appearance Package of $1,999 with Mats, Nitrogen, and Window Tint. For NEW vehicle purchases, all sale prices include 25,000 miles of ToyotaCare Maintenance, and a 10yr/Unlimited Mileage Warranty. All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealership. All offers plus tax, title, license, and $998. Offers available on select new Toyota models to well-qualified buyers through SETF. Lease payments based on TSRP shown; actual dealer price may vary. Lessee responsible for excess wear and mileage over 12,000 miles per year at $0.15 per mile. Due at signing includes first month’s payment, $650 acquisition fee, and capitalized cost reduction. Subject to approved credit. Not all customers will qualify. See dealer for complete details. Offers end November 30th, 2025. Holiday Bonus Cash must be leased or financed through SETF. No security deposit required.

Trade-In Bonus | All NEW TOYOTA prices plus, tax, title, license, $998 Doc Fee. Final trde-in value is set by dealer after inspection & affected by condiiton,mileage, vehicle history, repairs, & other factors. Vehicles must be leased or financed through SETF for Holiday Bonus Cash. See dealer for deails. Offers expire November 30th, 2025. Plus tags, titles, and fees.

Oil Change | Cannot be used with any other offer/coupon. One coupon per transaction.

Engine Filter | Cannot be used with any other offer/coupon. One coupon per transaction.

10% Off Service | Max discount $100. Cannot be used with purchase/installation of tires and/or brakes.

Battery Installation | Cannot be used with any other offer/coupon. One coupon per transaction.

Front Brakes | Toyota models only. Restrictions apply. Not eligible for any other discounts. See dealer for details.

Parts | All parts specials are over the retail counter only